Build Tomorrow.

GenPlan is a toolkit that uses AI, data, and community power to make social media better—for you, your kids, and the planet. Born from our fight against disinformation, we help influencers and platforms like TikTok or Instagram share ideas that matter, like sustainability and common sense, with a vision for the next generation.

What We Do  

Why It’s Important

Social media can confuse or mislead—especially young people. GenPlan turns it into a force for good. Imagine a world where TikTok inspires kids to recycle or think twice about fake news. We make that happen, helping governments and businesses meet goals while keeping platforms honest and users informed.

Real-World Examples  

Governments: The EU wants TikTok to promote green living. We craft messages like “Swap plastic for reusable—save 500K tons of waste,” train influencers to share it, and show the EU it reached 10 million people with data they can trust.  

Businesses: A sustainable clothing brand partners with us. We help influencers say, “Fast fashion harms—go eco,” and track a 20% sales boost, proving profit and planet can align.

Who We Need  

Partners: Governments, universities, and eco-friendly businesses who share our vision.  

Experts: People skilled in privacy laws (like GDPR), government relations, and corporate responsibility to grow our impact.  

You: Curious minds ready to join a movement for a smarter, greener digital world.


About Our Founder

Meet Ivan Danishevskyi, a visionary who is no stranger to the realms of esports, technology, and entrepreneurship. With his vast experience and in-depth knowledge gained over 10-15 years in these domains, he has been the driving force behind GenPlan. As the founder of the ESM.one holding, he has led the creation and development of innovative projects that have become invaluable resources for the esports community worldwide, such as Esports Charts and Streams Charts, gaining recognition from esteemed media outlets such as BBC, Bloomberg, The Washington Post, and The New York Times.

Ivan's impressive portfolio also includes key positions in major esports organizations such as the National Esports Federation of Ukraine (UESF), Esports Europe (EEF), and the International Esports Federation (IESF), actively shaping the future direction of the esports industry. Additionally, his expertise is sought in the startup scene, identifying and supporting promising tech startups, and he serves as a mentor at The Founder Institute.

His commitment to fostering significant social impact is evident in his involvement in startups focusing on impact tech, social development, mental health, and community housing. His projects, which span across geographical boundaries, underscore his dedication to leveraging technology to address societal issues and foster a sense of belonging among individuals.

1@genplan.com